Grey Goose: The Making of a Premium Vodka

If you’re like me, you’ve thought of Grey Goose as the best of the best when it comes to vodka. It’s only when I got into advertising that I realized there was a marketing machine behind the Grey Goose story to make us all think that. Grey Goose was the brain child of an American businessman — Read More

Brands that disrupt

Is this thing on? I haven’t posted here in over a year. I didn’t even do my usual Super Bowl ads recap post this year. I am a slacker. I was motivated to write here again because we are doing something fun at work that I wanted to share. We are doing a “Disruption Workshop” for — Read More

It’s just a job (right?)

In a recent Ad Week post, Edward Boches writes: “No industry in the world enjoys self-flagellation quite as much as the advertising industry.” It’s so true. Those of us in the creative department are especially fond of this self-flagellation. We complain about the sometimes-long nights (and weekends). We bitch about account teams who just don’t — Read More

“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

Honest advertising taglines

Oh, the tagline. So much time and effort is put into those few little words meant to sum up a brand. What if copywriters could just cut to the proverbial chase and be totally honest? I guarantee we could write taglines in 10 minutes if we had that freedom. And I guarantee we would get fired. — Read More

Ad agency creative life (or death?)

Thank you to my art partner for finding this site. It’s both hilarious and tragic in its truth. One of our team members said, “I don’t know whether to laugh or cry.” The other concurred: “I have mixed emotions.” Source: Tom Fishburne, marketoonist

The language of work emails

This seems appropriate for a Monday, though I see all of these things every day… Source: Thought Catalog, Jordan Lee 21 Things You Say In Work Emails, And What They Really Mean Jordan Lee 1. I’m wondering if I could pick your brain about something: Help me please I am dying. 2. Looking forward to your — Read More