Sometimes, I’m not so sure about working in advertising. I mean, I try to sell people shit. It’s not always pretty. When I truly believe in the product, it’s awesome and rewarding. But I can’t truly believe in every product. I’m a cynic, sorry.
So, when I see ads that are attached to something much bigger than, say, a new brand of paper towels, I get excited. These are the types of ads that stop you in your tracks. These are the ads that–dare I say?–make you think. For everyday folks, there’s a powerful message. For copywriters, there’s inspiration.