“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

Honest advertising taglines

Oh, the tagline. So much time and effort is put into those few little words meant to sum up a brand. What if copywriters could just cut to the proverbial chase and be totally honest? I guarantee we could write taglines in 10 minutes if we had that freedom. And I guarantee we would get fired. — Read More

Ad agency creative life (or death?)

Thank you to my art partner for finding this site. It’s both hilarious and tragic in its truth. One of our team members said, “I don’t know whether to laugh or cry.” The other concurred: “I have mixed emotions.” Source: Tom Fishburne, marketoonist

The language of work emails

This seems appropriate for a Monday, though I see all of these things every day… Source: Thought Catalog, Jordan Lee 21 Things You Say In Work Emails, And What They Really Mean Jordan Lee 1. I’m wondering if I could pick your brain about something: Help me please I am dying. 2. Looking forward to your — Read More

Ads that don’t just sell shit

Sometimes, I’m not so sure about working in advertising. I mean, I try to sell people shit. It’s not always pretty. When I truly believe in the product, it’s awesome and rewarding. But I can’t truly believe in every product. I’m a cynic, sorry. So, when I see ads that are attached to something much — Read More

Language of the advertising world

A friend of mine (who escaped ad agency life and went to the dark client side) sent me a link to this BuzzFeed post that calls out words we use every day in the agency world that have meanings unique to us advertisers. I took a few liberties with some of the BuzzFeed descriptions to — Read More