Ads that don’t just sell shit

Sometimes, I’m not so sure about working in advertising. I mean, I try to sell people shit. It’s not always pretty. When I truly believe in the product, it’s awesome and rewarding. But I can’t truly believe in every product. I’m a cynic, sorry. So, when I see ads that are attached to something much — Read More

Language of the advertising world

A friend of mine (who escaped ad agency life and went to the dark client side) sent me a link to this BuzzFeed post that calls out words we use every day in the agency world that have meanings unique to us advertisers. I took a few liberties with some of the BuzzFeed descriptions to — Read More

Client Feedback on the Creation of the Earth

This is simply amazing. Author: Mike Lacher Source: McSweeney’s Hi God, Thanks so much for the latest round of work. Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we — Read More

The 12 breeds of clients

Check out this hilarious blog post featuring the 12 breeds of clients. I’ve listed them here if you’re lazy: Client Breed #1: The Low-Tech Client Client Breed #2: The Disinterested Client Client Breed #3: The Hands-On Client Client Breed #4: The Paranoid Client Client Breed #5: The Appreciative Client Client Breed #6: The Get-A-Good-Deal Client — Read More

The best of the worst client feedback

Have you heard of Sharp Suits? How did it take me this long to discover this? From their website: Ireland’s creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators — Read More

If an agency had to design the STOP sign…

Oh, how this video accurately portrays the agony that is creative life in an agency. We need more copy. We need better copy. We need less copy. Can it ‘pop’ more? The message isn’t clear. The client loves it, but there are a few tweaks. Our direction has changed. It needs to hit harder. Can — Read More

This is a generic brand video

This video is starting to make its way around the Internets. If you haven’t seen it, take a look. It pokes fun at what’s become of TV commercials. The guy-you-can-trust voiceover, the inspirational music, the politically correct placement of people of various ethnic backgrounds, the “we’re bigger than our product/service” message, the random patriotism. As — Read More

8 Secrets of Great Copywriting — from Writer’s Digest

I found this lil’ list very inspiring. Here you go: 1. Advertising is the truth standing on its head to get attention. —Bill Bernbach, named the most influential adman of the 20th Century by Advertising Age Bernbach sparked a creative revolution in the 60s by promoting a product’s warts. The Volkswagen was an ugly little — Read More