Grey Goose: The Making of a Premium Vodka

If you’re like me, you’ve thought of Grey Goose as the best of the best when it comes to vodka. It’s only when I got into advertising that I realized there was a marketing machine behind the Grey Goose story to make us all think that. Grey Goose was the brain child of an American businessman — Read More

It’s just a job (right?)

In a recent Ad Week post, Edward Boches writes: “No industry in the world enjoys self-flagellation quite as much as the advertising industry.” It’s so true. Those of us in the creative department are especially fond of this self-flagellation. We complain about the sometimes-long nights (and weekends). We bitch about account teams who just don’t — Read More

“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

Honest advertising taglines

Oh, the tagline. So much time and effort is put into those few little words meant to sum up a brand. What if copywriters could just cut to the proverbial chase and be totally honest? I guarantee we could write taglines in 10 minutes if we had that freedom. And I guarantee we would get fired. — Read More

Ad agency creative life (or death?)

Thank you to my art partner for finding this site. It’s both hilarious and tragic in its truth. One of our team members said, “I don’t know whether to laugh or cry.” The other concurred: “I have mixed emotions.” Source: Tom Fishburne, marketoonist

Ads that don’t just sell shit

Sometimes, I’m not so sure about working in advertising. I mean, I try to sell people shit. It’s not always pretty. When I truly believe in the product, it’s awesome and rewarding. But I can’t truly believe in every product. I’m a cynic, sorry. So, when I see ads that are attached to something much — Read More

Language of the advertising world

A friend of mine (who escaped ad agency life and went to the dark client side) sent me a link to this BuzzFeed post that calls out words we use every day in the agency world that have meanings unique to us advertisers. I took a few liberties with some of the BuzzFeed descriptions to — Read More

Client Feedback on the Creation of the Earth

This is simply amazing. Author: Mike Lacher Source: McSweeney’s Hi God, Thanks so much for the latest round of work. Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we — Read More

The 12 breeds of clients

Check out this hilarious blog post featuring the 12 breeds of clients. I’ve listed them here if you’re lazy: Client Breed #1: The Low-Tech Client Client Breed #2: The Disinterested Client Client Breed #3: The Hands-On Client Client Breed #4: The Paranoid Client Client Breed #5: The Appreciative Client Client Breed #6: The Get-A-Good-Deal Client — Read More