“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

Ad agency creative life (or death?)

Thank you to my art partner for finding this site. It’s both hilarious and tragic in its truth. One of our team members said, “I don’t know whether to laugh or cry.” The other concurred: “I have mixed emotions.” Source: Tom Fishburne, marketoonist

Language of the advertising world

A friend of mine (who escaped ad agency life and went to the dark client side) sent me a link to this BuzzFeed post that calls out words we use every day in the agency world that have meanings unique to us advertisers. I took a few liberties with some of the BuzzFeed descriptions to — Read More

Client Feedback on the Creation of the Earth

This is simply amazing. Author: Mike Lacher Source: McSweeney’s Hi God, Thanks so much for the latest round of work. Really coming together. Few points of feedback: 1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we — Read More

The 12 breeds of clients

Check out this hilarious blog post featuring the 12 breeds of clients. I’ve listed them here if you’re lazy: Client Breed #1: The Low-Tech Client Client Breed #2: The Disinterested Client Client Breed #3: The Hands-On Client Client Breed #4: The Paranoid Client Client Breed #5: The Appreciative Client Client Breed #6: The Get-A-Good-Deal Client — Read More

The best of the worst client feedback

Have you heard of Sharp Suits? How did it take me this long to discover this? From their website: Ireland’s creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital. Ad creatives, designers, animators, directors, illustrators — Read More

A pretty typical day in the life

This was one day a couple weeks ago. 6am: I wake up with usual reluctance. My fiancé and I walk the dog because the dog insists.  While on the walk, I check my Blackberry to see what work emails have come in overnight. I don’t know how this happens (the overnight arrival of emails), but — Read More

Truth in Advertising: Some Excerpts

I just finished Truth in Advertising by John Kenney. I give it a solid B. It’s entertaining and fun, especially if you work in advertising or know someone who does. The depictions of agency life and clients and the absurdity of some projects are right on target. It’s fiction, but Kenney works in advertising, so — Read More

27 Things Advertising People Know to Be True

This little list from BuzzFeed has been making the rounds amongst my agency friends. Here it is, though I recommend going to the site for all the visuals. 1. Everyone hates status meetings. 2. When it’s eerily quiet on the conference line, you know the other callers are talking shit on mute. 3. And as — Read More