Grey Goose: The Making of a Premium Vodka

If you’re like me, you’ve thought of Grey Goose as the best of the best when it comes to vodka. It’s only when I got into advertising that I realized there was a marketing machine behind the Grey Goose story to make us all think that. Grey Goose was the brain child of an American businessman — Read More

Brands that disrupt

Is this thing on? I haven’t posted here in over a year. I didn’t even do my usual Super Bowl ads recap post this year. I am a slacker. I was motivated to write here again because we are doing something fun at work that I wanted to share. We are doing a “Disruption Workshop” for — Read More

Ads that don’t just sell shit

Sometimes, I’m not so sure about working in advertising. I mean, I try to sell people shit. It’s not always pretty. When I truly believe in the product, it’s awesome and rewarding. But I can’t truly believe in every product. I’m a cynic, sorry. So, when I see ads that are attached to something much — Read More

This is a generic brand video

This video is starting to make its way around the Internets. If you haven’t seen it, take a look. It pokes fun at what’s become of TV commercials. The guy-you-can-trust voiceover, the inspirational music, the politically correct placement of people of various ethnic backgrounds, the “we’re bigger than our product/service” message, the random patriotism. As — Read More

Advertising in the DVR Age

While I was in grad school, I worked at a PR firm in the heart of Hollywood. One of my tasks was to flip through movie scripts and flag scenes that would be appropriate for the products we represented. Since most of our products were worthless tchotchkes, this was challenging. Ever since that job, I’ve — Read More

Happy New Year, from these ads

Today is 2013 and tomorrow will be 2014. In the advertising world, it’s been 2014 for a while, mentally at least. We’ve been scrambling through strategic planning on our accounts for the past several months. In fact, we’re already talking about 2015. So it goes. I’m likely to be in bed before midnight. It’s been — Read More

George Lois: CreativeMornings talk at the Met

A fellow creative sent me a link to George Lois’ talk at the Met. I highly recommend you check it out. It’s a glimpse into advertising, and history in general. He goes through some of his own ads and magazine covers, all with great stories behind them. I wonder if the age of advertising being — Read More