“Copy is a direct conversation with the consumer.”
Associate Creative Director
April 2010 – Present, Pacific Communications, Costa Mesa, CA
Develop copy for world-renowned aesthetics brands, including: Educational and promotional print materials (journal advertisements, patient brochures, direct mail pieces, physician detail aids, sell sheets, tradeshow booth graphics) and interactive properties (complete websites, email campaigns, web and Apple device applications, online modules, digital detail aids); contribute to strategic planning and create collateral for internal objectives, including Power Point presentations for sales meetings and training tools for reps; conduct necessary medical research and translate client marketing strategies into impactful, creative concepts and messaging.
Brands: JUVÉDERM (Allergan, lead writer 2015-present), LATISSE (Allergan; lead writer 2010-2015), SkinMedica (Allergan; lead writer 2013-2015), VIVITÉ (Allergan; lead writer 2010-2014), ALLERGAN PARTNER PRIVILEGES (Allergan physician loyalty program; lead writer 2010-2015), BOTOX Therapeutic (Allergan; contributing writer 2010-2012), BOTOX Cosmetic (Allergan; contributing writer 2010-2012), Sanctura (Allergan, lead writer 2012)
Previous titles held:
Group Copy Supervisor: 2014
Copy Supervisor: 2012 and 2013
Senior Copywriter: 2010 and 2011
November 2009 – April 2010, EGO Factory, Irvine, CA
Develop copy for interactive initiatives for pharmaceutical and medical device clients, including Prometheus Labs, Advanced Sterilization Products, Novartis and many others; create full site content, integrated site updates, PPC and banner ad campaigns, e-mail blasts, and modules/widgets to support the brand in the online space; perform basic HTML coding for Web content.
Brands: MyCeliacID (Prometheus), ProOncDx (Prometheus Oncology), Advanced Sterilization Products (ASP)
Senior Communications Specialist
July 2008 – October 2009, The Carrot Agency, Santa Ana, CA
Developed copy and marketing strategy for OptumHealth, a UnitedHealthcare company; create brochures, sell sheets, brochures, web content, Power Point presentations, and other collateral for consumers, employers, and payers looking for health benefits solutions; specialize in content surrounding financial services (health savings accounts, flexible savings accounts, retiree accounts) and consumer solutions (interactive health coach, incentive programs).
Brands: United HealthCare, OptumHealth, OptumHealth Bank, OptumHealth Financial Services
August 2005 – March 2008, Ignite Health, Irvine, CA
Develop copy for: Educational and promotional print materials (journal advertisements, slim jim brochures, direct mail pieces, physician detail aids, tradeshow booth graphics) and interactive properties (complete websites, banner advertisements, PPC advertisements, e-mail campaigns, Web 2.0 applications, modules, e-details); participate in client strategic planning and create documents for franchise objectives, including sales meetings, conventions/conferences, internal training modules, and reimbursement and clinical trial programs; responsible for conducting necessary medical research and translating client marketing strategies into impactful concepts and messaging.
Brands: TRISENOX (Cephalon Oncology), TREANDA (Cephalon Oncology), Cephalon Oncology (franchise), Symlin (Amylin Pharmaceuticals), Strattera (Lilly), Xigris (Lilly), Provigil (Cephalon), Fentora (Cephalon), Amrix (Cephalon), Exjade (Novartis), Topamax (Ortho-McNeil), Edwards Lifesciences
June 2004 – August 2005, Corinthian Colleges, Inc., Santa Ana
Created print advertisements, television scripts, radio scripts, slim jim brochures, and full catalogs on behalf of the educational establishments represented by CCi; specialized in writing for WyoTech, an institution focused on training for automotive, diesel, collision, motorcycle, and aviation careers.
Brands: CCi (franchise), Bryman College, WyoTech, Everest College
May 2002 – Present
As a freelancer, my assignments are usually:
-On behalf of ad agencies representing pharmaceutical and healthcare companies. I do everything from participating in/leading creative concepting to cranking out copy documents for print and digital initiatives.
-On behalf of small businesses looking to create websites and promotional materials (ie, flyers, postcards, etc)
-On behalf of corporations that need internal materials to support their business
M.A. in Professional Writing
University of Southern California • Los Angeles, CA
2001-2003 • 3.92 GPA
B.A. in Communication
University of California, San Diego • La Jolla, CA
1999-2001 • 3.95 GPA