Specialties

“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.”
-Philip Dusenberry

When I started in advertising, I worked on the client side, writing print collateral for career training programs. From there, I found myself in the healthcare industry, working for an ad agency specializing in online properties for high-profile pharmaceutical and medical device clients. I had a brief stint writing presentations and brochures for financial products before returning to healthcare advertising at one of the biggest agencies on the West Coast. With this range of experience – in-house and agencies, print and interactive, across various industries – I feel confident taking on any writing project.

Web Experience

  • Develop Information Architecture and Website outlines
  • Create full site copy, including touts and promotions to help dictate the user experience
  • Work with programming/technical team to implement functionality to complement and enhance site content
  • Optimize for search engines, to ensure users access the site and the information they seek
  • Coordinate and write for campaigns to support and drive traffic to sites: Banner advertisements, pay-per-click advertisements, Web 2.0 applications, e-mail campaigns

Print Experience

  • Conceptualize high-level concepts for campaigns
  • Create headlines and taglines for products and campaigns
  • Write Slim Jims, brochures, full catalogs, advertisements
  • Develop messaging for tradeshow booth graphics

Other

  • Develop copy for radio spots
  • Write TV spot scripts
  • Create PowerPoint presentations, speech scripts and other long-form, copy-heavy pieces

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Do you have a healthcare project? I’m your girl.

Healthcare advertising is a complicated niche, involving understanding complex medical conditions; knowing the marketing needs of various pharmaceutical, device, and diagnostic products; speaking to patients and doctors; and working with strict legal and compliance review teams. I have years of experience in the healthcare industry:

  • Competent in both direct-to-patient and direct-to-physician copy
  • Experienced in multiple disease states: cancer, diabetes, cardiac disease, gastrointestinal disorders, neurological disorders, acne, and pain, to name a few
  • Well-versed in writing compelling copy within constraints of client legal committees
  • Worked closely with high-profile clients, including Allergan, Lilly, Novartis, Cephalon, Amylin, Edwards Lifesciences, Ortho-McNeil, and United Healthcare
  • Participated in campaign concepting and product launches