“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

Ad Age’s 2013 Agency A-List

Ad Age just announced their Agency A-List for 2013! My curious mind had to know more, so I clicked on each of the agencies. Here are some interesting tidbits from the top 3: 72andSunny Recent claim to fame: Helping Samsung Mobile take some of Apple’s market share “There comes a point with agencies where [marketers] — Read More