“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More

A pretty typical day in the life

This was one day a couple weeks ago. 6am: I wake up with usual reluctance. My fiancé and I walk the dog because the dog insists.  While on the walk, I check my Blackberry to see what work emails have come in overnight. I don’t know how this happens (the overnight arrival of emails), but — Read More