“Your Agency Hates You”: 5 Tips on Being a Better Client from the Former CMO of Heineken

Oh, clients. We’ve all had wonderful ones who clearly articulate their needs and provide constructive criticism. And we’ve all had difficult ones who don’t know what they want, but think that all-out criticism will make whatever they want magically happen. Overall, I’d say it’s inevitable for SOME tension to exist between an ad agency and its clients. — Read More